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IMBA Wallet B2B API: cards, eSIM and gift cards for your product

IMBA Wallet gives companies programmatic access to issue and top up Visa/Mastercard virtual cards and — when enabled in the agreement — to buy travel eSIM plans and digital gift cards. You sell on your own site or service, collect payment yourself, and send fulfillment to IMBA over the API. The buyer stays with you — they do not need to open the IMBA Wallet app.

Autonomous software agents that register a key and spend prepaid USDT are a different API: see IMBA Agent API and agent tiers (tier 0 catalog-only; no Partner JWT, /api/partner, or ledger 2403).

B2B API at a glance

Who it is forSites, bots, marketplaces, and fintech products that need digital-product issuance through their own interface
IMBA retail channelsThe site imbawallet.com, the web app, Telegram, MAX, RuStore, and Google Play. Virtual cards are not limited to the Telegram bot
B2BA separate REST API for companies that sell products to their own customers
CardsVisa / Mastercard, USD; issuers — Singapore and Hong Kong. EUR cards are in preparation
API productsCards with issue and partner-side top-up; eSIM and gift cards if those catalogs are enabled (gift cards: about 20,000 catalog positions, around 2,000 unique items)
SettlementCompany USDT balance; funded by TRC-20 deposit. Card issuance is paid; tariffs are set in the contract
KYCSimplified: cardholder data without liveness or passport biometrics. .ru emails and +7 phones are not accepted
Your customersDo not sign in to IMBA Wallet; orders come from your server
Status deliveryHMAC-signed webhook plus status polling via API
Referral programAvailable in IMBA Wallet retail; B2B terms are set in the contract
API docsPartner B2B: api-docs.imbawallet.com. Prepaid Agent API is a separate product: /agent — not a Partner guide.

What the API gives a business

You embed IMBA digital products into your sales flow and keep the customer in your interface — including for top-ups.

Visa / Mastercard cardsA product you can sell to your customers: issue a virtual card against cardholder data.
Top-up on your sideThe customer tops up the card in your service. That is extra revenue: you do not send them to IMBA for funding.
Travel eSIMThe same model: sell and deliver activation in your UI without sending the buyer away.
Gift cardsDigital codes: about 20,000 catalog positions (including denomination repeats) and around 2,000 unique items.

Card product, wallets, and the App Store

The current line is virtual Visa and Mastercard cards in USD. Issuers are Singapore and Hong Kong. EUR cards are in preparation.

Google Pay is supported on two card products. Simultaneous Google Pay and Apple Pay support is available on one product, which has a higher issue price. New cards are in preparation: a lower issue price and support for both wallets.

App Store billing is not supported on current cards. For purchases in the Apple ecosystem, use gift cards.

KYC and cardholder data

Virtual card issuance uses simplified verification: the customer fills cardholder data on your side. Liveness biometrics, selfies, and passport biometrics are not required.

Emails in the .ru zone and +7 phone numbers are not accepted: the issuer blocks such cards immediately. The phone number has no operational role for issuance and is not used for OTP on payments — the partner shows the 3-D Secure code in its own cabinet.

How is B2B API different from a regular app account?

A retail IMBA Wallet user buys a card or eSIM for themselves. The B2B rail is for a company that resells those products to its customers.

Who pays IMBARetail: the end user. B2B: the company from its USDT balance
Where the person buysRetail: the site, Telegram, MAX, RuStore, Google Play. B2B: on the company’s site or service
How operations runRetail: app UI. B2B: server-side API calls with the company token
PricingB2B tariffs are set individually at onboarding, separate from the retail catalog

Typical sale flow

The customer pays you. Card acquiring, crypto, or another method stays on your side. IMBA does not verify that the end customer paid you.

For a card, the customer fills cardholder data on your side. The card is issued with that data. Do not send .ru emails or +7 phones.

Your backend calls the API. You send the product, amount, cardholder data for cards, and your external order id.

Funds are reserved on the company balance. If USDT is insufficient, the refusal is immediate and the order does not start.

Fulfillment finishes asynchronously. Success or failure arrives by webhook; on failure the reserve returns to available balance.

You deliver the result to the customer. Card access, eSIM profile, or gift-card code is shown in your own cabinet under the contract rules.

How integration works

The partner creates a key, sends IMBA the public key, and receives an HMAC secret to verify webhook signatures. USDT is then credited to the settlement balance; from that balance the company buys cards, top-ups, eSIM, and gift cards within the enabled catalogs.

Without sufficient available USDT the order is not created. Card top-ups, eSIM, and gift cards are fulfilled on your side: the customer stays with you, and IMBA executes the operation in the background.

Balance, deposit, and issuance cost

The company has one USDT settlement balance. Funding is a USDT transfer on the TRC-20 network to a sticky deposit address. That balance pays for card issue and top-up, eSIM and gift-card purchases, and USDT withdrawal when the agreement allows it.

Card issuance is paid. Tariffs, top-up fees, and whether eSIM/gift catalogs are enabled are set in the contract.

Balance responses show available and reserved amounts. While an operation is in progress, part of the funds is held; on cancel or failure the hold is released. End buyers do not get a personal IMBA wallet account in this rail.

Available operations

Scopes and product catalogs are enabled at onboarding. The base surface usually includes cards; eSIM and gift cards are connected separately and may be off by default until enabled in the contract:

CardsIssue a virtual card for cardholder data under an agreed card product, read status, and top up an existing card.
eSIMBuy plans from the company catalog — only if the eSIM catalog is enabled at onboarding.
Gift cardsBuy digital codes — only if the gift-card catalog is enabled at onboarding.

The API also exposes balance, the deposit address, and USDT withdrawal requests (with the matching access right). Idempotency uses your external order id: repeating the same request with the same body does not create a second charge.

Security and notifications

Access uses cryptographic server auth (short-lived access token and limited scopes). The company id comes from the token, not from the request body. Async events go to a registered webhook URL; signatures are verified with the HMAC secret issued during key exchange.

Sensitive card credentials and activation codes are not sent in webhooks: they are fetched with a separate protected status or details request under the contract rules. Internal ledger identifiers are not exposed.

Who it fits

Card marketplace — you sell virtual cards, collect payment yourself, and issue via API after payment.

Travel product — add eSIM to a trip checkout (if the catalog is enabled) and show activation data inside your app.

Gift-card bot or storefront — brand catalog on your side, purchase fulfillment and code delivery through IMBA when the catalog is enabled.

Fintech / agency channel — you need programmatic digital-product issuance without every end customer completing retail IMBA onboarding.

How to get access

Contact IMBA Wallet support at support@imbawallet.com or via the Telegram bot / @imbawallet_eng group and mention that you need the B2B API.

Agree on the contract and products — legal entity, card products, whether to enable eSIM/gift, limits, tariffs, and webhook.

Exchange keys — send the public key, receive HMAC for webhooks, fund USDT on TRC-20, and run a trial order.

Go live after checking statuses, idempotency, and how you deliver data to customers.

Related guides

FAQ

What is the IMBA Wallet B2B API?

It is a programmatic interface for companies that sell virtual cards, travel eSIM, and gift cards to their customers through their own site, bot, or marketplace. Orders are fulfilled by IMBA while the buyer stays in the company’s interface.

Are virtual cards available only in the Telegram bot?

No. Retail customers use the site imbawallet.com, the web app, Telegram, MAX, RuStore, and Google Play. Companies use the B2B API. English-language group: @imbawallet_eng.

Do end customers need an IMBA Wallet account?

No. End buyers do not sign in to the IMBA Wallet app and do not receive retail client access. All calls are made by the company’s server with a B2B token.

Is full KYC or liveness required to issue a card?

No. Virtual cards use simplified verification: cardholder data without liveness biometrics and without passport biometrics. .ru emails and +7 phone numbers are rejected — the issuer blocks such cards. The phone number is not used for payment OTP.

Which cards: currency, issuer, Google Pay and Apple Pay?

The current line is Visa and Mastercard in USD, issued in Singapore and Hong Kong. EUR cards are in preparation. Two products support Google Pay; one product supports both Google Pay and Apple Pay and has a higher issue price. New cards will be cheaper and support both wallets. App Store billing is not supported on current cards; use gift cards for the Apple ecosystem.

Do we pay to issue cards?

Yes. Card issuance is paid. Tariffs, top-up fees, and catalog scope are set in the contract.

How are API issues paid for?

From the company’s USDT balance. The balance is funded by a USDT TRC-20 deposit to a sticky address. If available funds are insufficient, the order is not created.

Which products are available via API?

Visa/Mastercard virtual cards with issue and partner-side top-up. Travel eSIM follows the same model. Digital gift cards: about 20,000 catalog positions (including denomination repeats) and around 2,000 unique items. eSIM and gift-card catalogs are enabled at onboarding.

Is there a referral program?

Yes. IMBA Wallet’s retail service has a referral program. B2B partnership terms are set separately in the contract.

How do I know when a card or order is ready?

The primary channel is a webhook to your URL. Notification signatures are verified with the HMAC secret issued during key exchange. You can also poll status via API. Full card credentials and activation codes are not sent in webhooks — they are fetched with a separate protected request under the contract rules.